Jaipur, Oct. 15 -- Rajasthan Governor Haribhau Bagde on Wednesday emphasised that excellence should be measured not only by physical parameters but also by intellectual, ethical and practical integrity, stressing the need to promote quality standards and scientific thinking among consumers. Addressing the World Standards Day event organised by the Bureau of Indian Standards (BIS) at the Constitution Club, Bagde said standards were the benchmarks that elevated a society, product or idea from ordinary to excellent. He called for greater awareness of quality standards, including the ISI mark, ISO and other certifications, in both urban and rural areas. He said such standards made life safer, easier and better, while serving as symbols of trust for consumers....