India, Feb. 11 -- Zappfresh (DSM Fresh Foods Ltd) has received a strong response to the launch of its frozen vegetarian snacks brand, Meevaa Foods. Launched on February 6, Meevaa Foods marks Zappfresh's entry into the frozen ready-to-eat and ready-to-cook vegetarian segment. The brand debuted with 12 products, including samosas, momos, kebabs, patties, tikkis, spring rolls, and gravies, catering to the growing demand for restaurant-quality frozen foods. The products are manufactured at export-certified facilities and blast-frozen at -18degC to preserve taste, texture, and freshness. Free from MSG, preservatives, additives, and artificial colours, Meevaa Foods is certified by FSSAI, USFDA, HACCP, Halal, and BRCGS. Prreya Aggarwal, Director, Zappfresh, says, "The first-day response has been extremely encouraging and validates our belief that consumers are ready for high-quality frozen foods. Crossing 5,000 orders within 48 hours of launch reinforces the demand for export-grade, clean-label frozen products in the Indian market. This early momentum gives us confidence as we scale Meevaa Foods across cities." The frozen food range, already exported to markets such as the US, Canada, and Saudi Arabia, is now being introduced to Indian consumers with the same quality and safety benchmarks. Currently available in Delhi NCR, Meevaa Foods will expand to Mumbai and Bengaluru from March 1. htc...