Yash clears the air on Ramayana's Rs.4,000 cr budget
India, Aug. 17 -- A
ctor-producer Yash has clarified the much-discussed Rs.4,000-crore budget of Nitesh Tiwari's Ramayana, saying the figure covers both parts of the film as well as their release and promotions, and is not the production cost of Ramayana (part one) alone.
Speaking on Aap Ki Adalat, Yash, who plays Ravana and is also co-producing the film with Namit Malhotra, addressed the figure first cited by the producer for the two-part epic. "That is a misconception, so let me clarify it to everyone. Rs.4000 crore is the budget for the two-part film, including release and promotion. It is the same as Hollywood," he said.
Explaining the "Hollywood math" behind the figure, he added, "A budget equal to the film, or sometimes more, they spend on promotion because it is global. But the revenue is global too."
Yash said the scale is part of an attempt to take Indian cinema to a wider global audience. "Cinema is a soft power. All of us have to work really hard towards it... Both Ramayana and Toxic (also starring Yash) are attempts to position Indian cinema as global films," the actor-producer said.
Directed by Tiwari, Ramayana stars Ranbir Kapoor as Rama, Sai Pallavi as Sita and Yash as Ravana, and is set to release in November. HTC...
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