India, Oct. 25 -- A new fashion trend in South Korea is offering a vision of wealth that does not need to be flaunted. Dubbed Hyunbaek-core, it is described by social media users as "the style of a rich girl who has nothing left to buy, even when she goes shopping at a department store". The trend has gained traction among people in their 20s and 30s, according to The Korea Times. The term combines Hyunbaek, a shortened name for Hyundai Department Store, with core, commonly used to describe a particular aesthetic. The trend evokes a wealthy young woman browsing a luxury department store without appearing particularly interested in shopping. Its appeal lies in understated elegance, effortless affluence and indifference to material possessions. Closely associated with "quiet luxury", the aesthetic favours premium fabrics such as silk and cashmere, refined silhouettes and subtle details over conspicuous designer logos. While it shares similarities with the "old money" aesthetic, Hyunbaek-core is more relaxed, projecting the ease of someone who has grown up surrounded by luxury and feels no need to prove it. Hyunbaek-core also reflects changing attitudes towards wealth and social mobility. As economic pressures mount and the youngsters grow less convinced that hard work alone can guarantee upward mobility, the lifestyles of those born into privilege have become increasingly aspirational. "Stories of self-made success and the rags-to-riches narrative have lost their persuasive power, and in their place, we are seeing an abstract longing for and admiration of inherited wealth," said Lee Jun-young, a professor in the Department of Economics and Finance at Sangmyung University. Hyunbaek-core captures this longing by presenting luxury as an everyday reality rather than a status symbol to be acquired or displayed. Lee Eun-hee, a professor of consumer psychology at Inha University, described the trend as an example of the "panoplie effect", in which consumers use products associated with a particular social group to identify with it or signal a desired identity. Lee linked the trend to declining social mobility and the desire to associate with a privileged class....