The golden thread of tradition that refusesto fade
India, April 19 -- Gold may be the traditional buy on Akshaya Tritiya, but this year, the focus is shifting from bullion to fabric. Textiles woven with gold and silver threads are emerging as meaningful investments - pieces that carry craft, memory, and value across generations.
Far from being occasion-bound, gold and silver zari textiles are being reimagined as enduring assets. "Our pure gold and silver saris are typically bought for weddings and pujas, but they also make for meaningful investments," says Nishant Malhotra of Weavers Story, noting rising pre-orders ahead of the festive day. Prices range from Rs.1-3 lakh for saris, while dupattas start at Rs.55,000.
For designers, the appeal lies in their layered meaning. "They are not just beautiful but deeply meaningful - designs that carry emotion and remain timeless," says Lucknow-based designer Romaa Agarwal, who also offers gold-thread patches that can be applied to existing garments, adding versatility to heirloom dressing.
Younger buyers are increasingly reworking inherited pieces into contemporary silhouettes. Designer Shruti Sancheti recalls transforming a bride's nani's gold sari into a modern dress. "The fabric may mellow, but the gold thread's brilliance remains unchanged," she says, underlining their lasting appeal.
Given the cost and craftsmanship, pure zari textiles are often made to order. "Akshaya Tritiya does bring in some orders, though demand remains niche," says Irfan Babu of Prince Co-operative Society in Varanasi. Prices for gold-work saris typically begin at Rs.1.75 lakh, reflecting both material and artisanal value....
इस लेख के रीप्रिंट को खरीदने या इस प्रकाशन का पूरा फ़ीड प्राप्त करने के लिए, कृपया
हमे संपर्क करें.