India, Sept. 14 -- A irfryers have gone from being a niche kitchen appliance to a familiar fixture in Indian homes. Marking a decade of building the category in India, Philips has launched its new campaign, Airfryer Matlab Philips, featuring actor Sushmita Sen as brand ambassador. Sushmita says, "I have always believed that the best choices are the ones that make life simpler, and that is what I loved about the thought behind Airfryer Matlab Philips. I have a Philips Airfryer at home and have been using it for some time, so the brand is already a part of my everyday life. That makes this association particularly special for me. I'm excited to be part of its journey to make air frying a part of everyday cooking for even more Indian families." Over the years, Philips has worked to position the appliance as part of everyday cooking, moving beyond fries and nuggets. The ambition is to have an airfryer in every home, making it a part of everyday cooking. At the heart of this is its patented starfish design, which enables hot air to circulate evenly around the food for uniform cooking. Gulbahar Taurani, Managing Director and CEO, Versuni India, says, "We didn't just create the airfryer category in India, we have spent more than a decade building it, shaping it and earning the trust of millions of Indian consumers. That trust is what has made Philips the No. 1 airfryer brand in the country. Our ambition is to take airfrying to every Indian home, transform the way India cooks and make Philips synonymous not just with the airfryer category, but with the future of everyday cooking." The campaign has been launched ahead of the festive season. HTC...