India, July 23 -- In times when Spotify has over 100 million songs on tap, movies are just an OTT subscription away, and AI glasses can capture your real-time view, Gen Z is deliberately going back to the basics. While the term 'analogue' originally refers to non-digital gadgets, Gen Z has redefined the phenomenon of 'going analogue' to intentionally stepping away from constant algorithmic exhaustion with tangible, physical alternatives. Reviving gadgets like iPods, CDs, vinyl records, digital cameras and dumbphones, the younger lot is not only experiencing the 2000s aesthetic but also shifting to devices that are difficult to spend hours on. Picking up pace since the beginning of this year, the trend embraces the idea of consciously reducing one's reliance on social media platforms and smartphones to slow down and live more intentionally. Globally, especially in the US and UK, online marketplaces like eBay and Back Market have reported a surge in searches for iPods, Game Boys, vinyls, cassettes and other retro devices. In India, too, figures are in sync with the trend visibly evident through social media. According to IMARC Group's India vinyl record market report, the market was sized at $66.3 million (approx Rs.640 crore) in 2025 and is forecast to reach $119.2 million (approx Rs.1,150 crore) by 2034. For digital cameras, IMARC and Deep Market Insights both model the India market at roughly $0.42-0.49 billion (approx Rs.4,000 crore-Rs.4,700 crore) in 2025, projecting growth of about 5.1-5.2% CAGR from 2026 to 2034....