India, Nov. 3 -- As temperatures dip, the warmth of cardamom, ginger, milk and sugar is as much about comfort as it is about flavour. Now, this recipe for tea is finding its way into perfume bottles and makeup bags. Google searches for "chai flavour" worldwide have risen 80% in the past week, with year-on-year interest recording a breakout of more than 5,000%. Similarly, "chai fragrance" has also noticed an uptick in search volume. From gourmand fragrances that capture the aroma of spiced tea to warm nude lip colours, chai is brewing up a new identity with brands taking note in India and abroad....