India, Nov. 9 -- E ven as technology transforms storytelling, Adnan Sami believes Indian cinema's song-and-dance routine should never fade. The singer, who recently lent his voice to Bheegi Sari from Param Sundari, says lip-sync numbers are integral to what makes Bollywood unique: "Music has always played a huge role in selling films. For the longest time, the songs built excitement and pulled audiences to theatres. People came because they loved the music and wanted to see those songs on the big screen. Somewhere, the industry forgot that." Sami points out that Indian filmmakers began chasing the "Hollywood way" by pushing songs to the background" "They thought we didn't need them anymore. But we have a culture of our own. Even Hollywood knows that if they come to India, they must adapt to our tastes. That's why we have a Maharaja Mac, not a Big Mac. Everything here is desified." Drawing parallels with food, he laughs, "Look at chicken tikka pizza, Italians might go apes**t, but we love it! Our cinema is the same. We don't mind if a hero fights 10 goons and then dances around a tree... We love 360-degree entertainment, we want to laugh, cry, feel. We're emotional people. We don't want just one genre."...