India, June 6 -- A fter nearly a year of digital detox, Taapsee Pannu is back online. The actor, who recently asked followers what kind of content they would like to see from her, says the return was prompted partly by industry realities, including being told that some brands prefer celebrities who are more active and visible on social media. "The detox was because of multiple reasons. It felt like you are always in the race of starting trends or participating in trends. It was exhausting. I wanted to live my life and not constantly check social media," Pannu tells us. To break the habit, she deleted social media apps from her phone and accessed them only through her iPad. "Actors are also told not to expose themselves too much. Otherwise, why would people come to theatres to watch you? That logic made sense to me," she says. But reduced visibility came at a cost. "I was told brands want people who are visible. I was also told, 'You don't post so much, so this brand won't associate with you. That brand prefers someone who is hyperactive on social media. You should be like this particular person'." Pannu, however, questions the logic. "If a brand is coming to me, they are coming for me as a person. If I have to be like someone else, what's the point?"...