India, Oct. 17 -- Getting festive-ready just got a star-studded upgrade. Actor Ananya Panday has taken on a new avatar this season by stepping into the role of chief stylist for ethnic wear brand Aurelia. Through the 'Styled by Ananya' initiative, the actor brings a modern perspective to the Aditya Birla Fashion and Retail brand's festive range, which pairs traditional shopping with technology. Its AI-enabled virtual try-on tool, accessible on WhatsApp, lets shoppers upload their avatar and preview an ensemble from the comfort of their couch before making a purchase. "Festive dressing is one of my favourite parts of the season, but finding the right outfit isn't always as easy as it looks," said Ananya. She added, "There are so many things to think about: what the occasion is, what you're in the mood for, how you want to style it, and I definitely like getting a second opinion before I decide. I often share pictures with my mom or sister and get their perspective before making a decision. With 'Styled by Ananya', I wanted to bring that personal yet collaborative part of figuring out a look together into the experience." The 27-year-old actor found it fun to put together looks that feel trendy, versatile and special. "What makes the experience even more special is being able to bring that directly to women at home- simply scan the QR code, and I can be your personal festive stylist," shared Ananya. Available across Aurelia stores nationwide and online, the collection features fluid viscose fabrics that drape effortlessly, making the transition from morning family Pujas to late-night card parties seamless. Choose from rich jewel-toned ensembles with multicolour accents, sleek co-ords and stylish kurta ensembles that keep the traditional look intact while feeling contemporary. htc...