We used to watch music, now we listen to it: Jubin Nautiyal
India, April 16 -- As Dhurandhar: The Revenge continues to draw attention for its soundtrack, singer Jubin Nautiyal says that the Aditya Dhar franchise reflects a larger shift in how our country engages with music.
The appreciation for Aakhiri Ishq, he says, signals a move away from a visual-first culture. "India has become such a listening country now. Earlier we used to watch music, but that is now changing," the 36-year-old tells us.
For Jubin, this change has opened up creative freedom across formats. He describes the current phase as a "golden time" for musicians, where rigid genre boundaries are dissolving.
"There's no more division. Today, an artiste is making devotional music, non-film music, it's all under music," he says, pointing to the growing scale of investment and audience for diverse formats.
"A lot of money is being invested in devotional music. Where we have reached as a country, it's just the beginning," he adds.
The shift is reflected in Dhurandhar: The Revenge, which he believes has disrupted long-standing industry formulas. Instead of predictable album structures, the film's music showcases a wider pool of talent, from writers to rappers, entering the mainstream space.
"Usually, a film album would have one Arijit Singh song, one Jubin song, and one dance track by Tanishk Bagchi. Dhurandhar broke that stereotype. It showed the power of talent and how big it is," he ends....
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हमे संपर्क करें.