Rajkummar Rao: I don't want to choose films based on my brand value
India, Oct. 2 -- H
aving been part of the film industry for over 16 years, actor Rajkummar Rao recently opened up about how he steers clear of labels imposed on him by the industry or audiences.
The 42-year-old, who was part of a panel discussion at FICCI Frames on Wednesday, said, "Whatever terms people give you: star or brand, it does not concern me. When I am on the set and I start working on a script, that's the most powerful. It's the purest form of perceiving my art."
He emphasised that his relationship with his craft has always taken precedence over the labels that come with success. "It's been 16 years in the industry, but I have never seen myself as a brand. growing up, when I started doing theatre, my dream was to be a film actor one day," he shared.
Rao added that he does not want the idea of being a "brand" to influence the choices he makes as an actor. "When I am working on a character, I don't want to deviate and think, 'Is this story going to match my brand value?'"
That approach, he says, is particularly relevant since he finds himself increasingly associated with biographical films. With Prahaar - The Ujjwal Nikam Story being his latest project, in which he plays public prosecutor Ujjwal Nikam, the actor said, "Biopics are a difficult genre. It takes a lot of guts and courage for everybody involved to make one. I'm glad that people think of me when they think of a biopic."...
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