India, Oct. 4 -- Behind the massive crowds at Lalbaugcha Raja are personal stories, deep faith and craft that give the festival its soul. Marking 18 years as the original radio partner of Mumbai's iconic Lalbaugcha Raja Ganeshotsav, BIG FM brought these stories to listeners. From Murti Maker of Lalbaug, a radio documentary series exploring the story of Lalbaugcha Raja's murtikar and the generations of craftsmanship and devotion behind the idol, to Humans of Lalbaug, which highlighted the voices of devotees, volunteers, vendors and families who come together each year, the station captured the spirit of the festival. The live studio also welcomed celebrities including Karan Kundrra, Tejasswi Prakash, Prakash Jog and Shekhar Ravjiani of the Vishal-Shekhar duo, who shared their festive memories and experiences with Bappa. Ashit Kukian, CEO, Reliance Broadcast Network Limited, said, "Lalbaugcha Raja has been part of Mumbai's cultural life for generations, and our 18-year association has given BIG FM the privilege of experiencing and sharing that journey closely with its devotees. This year, we wanted to look beyond the spectacle and tell the stories that give the festival its soul: the people who make the idols, the devotees who return every year, the memories families carry and the traditions that continue to find a place in a changing Mumbai. That is where we believe radio has a unique role to play." Event partners Uber and Citroen were also part of the property. Over 10 days, Uber brought its First Ride Free offer for first-time users across its mobility fleet to the festival, connecting the journey to Lalbaug with an opportunity for an exclusive VIP darshan of Lalbaugcha Raja. Ten winners got an opportunity to experience their first darshan of Bappa, while Uber's on-ground presence included branded touchpoints and a waiting lounge for devotees returning from darshan. Citroen joined as the driving partner, with a car showcase and dedicated comfort zones featuring massage chairs, giving devotees a space to relax after their darshan. Arjun Kalra, Head of Marketing, Uber, said, "Ganesh Chaturthi brings Mumbai together like few other occasions can. Our association with BIG FM and Lalbaugcha Raja allowed us to be part of that shared experience and connect with the city through its stories, traditions and people. We are pleased to have contributed to a celebration that is deeply rooted in the spirit of Mumbai." Shailesh Hazela, MD and CEO, Stellantis India, said, "Ganesh Chaturthi is a celebration of faith, tradition, community and togetherness, and Lalbaugcha Raja holds a truly special place in Mumbai's cultural landscape. As Citroen marks its 108th year, we are delighted to be associated with this iconic celebration through BIG FM. It is an opportunity for us to be part of a cherished cultural tradition and create experiences that bring people together while celebrating the spirit and joy of the festival." htc...