Sri Lanka, Aug. 27 -- The Sri Lanka Tourism Promotion Bureau is set to conduct a series of roadshows across the Nordic region, from the 8th to the 11th of September 2025.

The aim of these events is to promote Sri Lanka's unique culture and hospitality to the Scandinavian market.

The campaign, part of the bureau's 2025 international promotional calendar, will include business-to-business roadshows in Denmark, Norway, Finland, and Sweden.

The delegation will consist of approximately 20 to 25 Sri Lankan hoteliers and tour operators, as well as representatives from Sri Lanka Tourism. They will participate in networking workshops and one-on-one meetings.

A special consumer promotion event will also take place in Stockholm, featuring Sri La...