Sri Lanka, Sept. 26 -- Sri Lanka's most ambitious tourism celebration in years officially begins tomorrow at One Galle Face with the inauguration of the Sri Lanka Tourism Expo and the third annual Colombo Travel Mart. Organized under the global theme of "Tourism and Sustainable Transformation," the month-long program is designed to position Sri Lanka as a leader in innovative and inclusive tourism, placing a special focus on the country's youth, small and medium enterprises (SMEs), and academic excellence.

The event, which runs through October 2, 2025, is the culmination of a series of nationwide activities, including provincial-level competitions for students and SME awareness programs. The exhibition itself features over 75 stalls, fro...