India, Sept. 30 -- A detailed and unconventional LinkedIn profile of Zepto Chief Brand Officer Chandan Mendiratta has gone viral on social media, with users praising the way he has turned his career history into a narrative rather than a conventional resume. An X user named Karthik shared a screenshot of Mendiratta's LinkedIn profile and described it as "probably the most engaging LinkedIn profile" he had read.

Mendiratta is currently the Chief Brand Officer at Zepto and has previously held senior roles at companies including Zomato, Classplus, GoFrugal and Futures First. He is also an IIT-Delhi alumnus.

What caught attention was the detailed storytelling under each of his previous roles. Rather than simply listing his responsibilities,...