India, Sept. 25 -- YouTube is expanding its Shopping affiliate programme in India, bringing Amazon into the fold and preparing to add retailers such as AJIO, Meesho, Snapdeal and Tata CLiQ. The move gives creators more brands to work with while allowing viewers to discover and shop for products without leaving the Google-owned streaming platform. Here's everything you need to know about the expansion and the new tools coming to YouTube.

The new partners will join existing retailers on YouTube Shopping, including Flipkart, Myntra, Nykaa, Purplle, Shopsy and Tira. Together, they will give creators access to products across categories ranging from fashion and beauty to everyday shopping.

The expansion comes as shopping-related activity on ...