India, June 19 -- For generations, Indians have trusted more than just logic when making important decisions. Whether it's choosing a career, saying yes to a marriage proposal, or making a major investment, many of us have relied on one thing above all else - our gut feeling

Holding on to that insight, MuscleBlaze has just released their latest campaign for Biozyme Whey that attempts to reframe one of the most commonly used expressions: "gut feeling."

Titled "Lighter Gut, Better Gut Feeling," the campaign uses humour and cultural familiarity to draw attention to a less-discussed aspect of sports nutrition - protein absorption and smoother digestion.

At the centre of the campaign is a 60-second film featuring entrepreneur and former Sha...