India, July 5 -- The Yamuna Expressway Industrial Development Authority (Yeida) has floated a request for proposal (RFP) to appoint an agency to handle its branding campaigns, outdoor publicity, event management and other communication activities, officials said on Sunday.

The agency will be empanelled for a period of two years, with a provision to extend the contract by up to one year based on performance, officials said. They added that the last date for submission of proposals is July 15, while bids will be opened on July 17.

According to officials, the move has come is in response to the region's transformation following the operationalisation of the Noida International Airport and the launch of other industrial projects along the Y...