India, April 15 -- It was last year when Indian tech company Noise made its most profound premium-isation pitch yet. The partnership with legendary audio brand Bose, to deliver the Noise Master Buds true wireless earphones, delivered an absolute winner. A year later, it's time for the sequel. While Hollywood and Bollywood often struggle to deliver sequels that match the brilliance of the original, Noise and Bose have in fact perceptibly dialled up the core experiential points in the Master Buds 2. Though the price has gone up slightly to Rs.7,999 now (compared with Rs.5,499 earlier), the value proposition hasn't changed.

One of the first things that stood out with the Master Buds was the case design with the rather unique contours includ...