India, June 7 -- The month of June seems to be caught in an in-between-ness. June is the month hanging between the subsiding frenzy of the IPL and the mounting fever for the FIFA World Cup.

The lull between the storms. That lull in the living room when one tries to restore some semblance of order to relics of IPL mania - midnight Swiggy pizza platters spilling and staining those lacy tablecloths, and Coke cans rolling about on the floor, ready to trip one up-knowing only too well that the order shall be short-lived.

A scenario that drives home the digital-age reality that Swiggy now feeds not only the football frenzy but also the stubborn stains on living-room linen. That Blinkit, BigBasket & Co are to blame if the living room is lookin...