India, May 17 -- At the trailer launch of Kartavya earlier this month, Saif Ali Khan had a meme-worthy moment when he took the 'blessings' of his own poster. The moment spawned numerous memes with people wondering what he was doing. On Just Too Filmy, the actor explained why he did it while promoting his Netflix film.

Saif was told that every time he has a movie coming, there's at least one meme on him. He responded, "Yeah, quite a lot." When asked if he planned it, the actor responded, "No, of course not. I don't know. Yeah, this is what, they asked me to explain it later."

When asked why he did it, he hilariously said, "I said good luck to the movie. And I saw this big poster and I was like, good luck to us all. I didn't see it as me....