India, June 18 -- If you've been watching the FIFA World Cup, you might have noticed footballers like Portugal's Cristiano Ronaldo, France's Kylian Mbappe, and others wearing pink boots, (also referred to as cleats or soccer shoes). Wondering why?

The sudden wave of pink is the result of new collections launched by brands like Nike, Adidas, Puma, New Balance and Skechers, who did not shy away this season from introducing such colours.

As per the reports, the choice of pink wasn't random fashion. It is rooted in high-tech visibility design.

Speaking to The Athletic, Odinga Nimako, a senior executive with Nike's global football footwear team, explained that pink was strategically tested and chosen for maximum visual impact. The bright sh...