India, Sept. 5 -- Emilia Winter Rowland, Mayor Zohran Mamdani's director of new media and cultural communications, is facing fresh scrutiny over her role in City Hall's outreach to social-media influencers. A report by the New York Post examined Rowland's family background and her role in coordinating with hundreds of online creators, while Rowland has defended the administration's approach to reaching audiences outside traditional media.

Rowland is a communications official in the Mamdani administration whose portfolio includes new media and cultural communications. According to her LinkedIn profile, she previously worked for the Democratic National Committee and served as press secretary for Pennsylvania Sen. John Fetterman's 2022 camp...