WHEN DRIVING IS NO LONGER JUST ABOUT ACCEPTING RIDES: HOW GREEN SM IS CHANGING THE GAME IN INDIA
India, Oct. 9 -- In India, the ride-hailing market is entering a phase in which low prices and rapid expansion are no longer the only sources of differentiation. As customers expect more in terms of safety, service quality, and consistency, the question for platforms is no longer just how many vehicles they have, but how they build their driver workforce. In that context, Green SM stands out for a notable approach: it is not only bringing electric taxis into a major market, but also attempting to reposition the driver as a professional service role with standards, training, and a stronger sense of pride.
The rapid growth of the platform economy is reshaping India's labor market in profound ways. According to NITI Aayog, the country's gig...
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