India, Feb. 26 -- Stressing on the need for building trust and context in the age of AI-generated content, experts in the field on Thursday said publishers who are able to build direct relationship with their audience and artificial intelligence will be the one to monetise faster.

In a panel discussion titled 'New Economics of Content in the AI Age', moderated by Chief Executive Officer (CEO) of HT Digital Puneet Jain, the experts said at the DNPA Conclave 2026, "Content is getting produced at mass now. Now as publishers, we have to ensure that the content we put out is trustworthy. Are we willing to introduce trust as a matrix. This will lay the foundation for the way forward."

Taking part in the panel discussion were Toshit Panigrahi,...