India, April 27 -- Up until a few years ago, side-by-side refrigerators were considered a luxury, something aspirational that you would spot only in premium homes. Today, they have become more of a mainstream appliance, especially in urban Indian homes. This shift isn't accidental. It's driven by a combination of factors including changing lifestyles, technological developments, and changing everyday needs. However, at the core of this emerging trend is the changing consumption behaviour of Indian households. A lot of families no longer shop daily. Instead, they go for a weekly grocery runs, stocking up everything that they would need in a single go. This is where side-by-side door refrigerators come in.

First, as I mentioned, consumptio...