India, July 20 -- Dermatologists have sounded the alarm regarding "tanmaxxing," an emerging trend on social media focused on attaining the darkest tan possible this summer.

Tanmaxxing, a concept derived from the self-improvement movement known as "looksmaxxing," motivates people to attain the deepest tan achievable through extreme methods. This encompasses scheduling sunbathing sessions during peak UV hours, utilizing sunbeds, enduring prolonged periods in the sun, neglecting sun protection, and applying tan-boosting oils while tanning.

Social media users are coining the term "taxmaxxing" to chronicle their pursuit of an ideal summer glow, whereas dermatologists have referred to it as "sun damage disguised as a beauty trick."

Dr. Silvi...