India, Oct. 12 -- After seasons of over-blushed cheeks, beauty lovers are stripping back the colour for the viral 'anti-blush' trend, with Instagram Reels attracting close to a million views. As global searches for the term see a sharp rise (Google searches for 'anti-blush' have risen by 20%, reaching up to a 1,750% increase compared with the same period last year) and celebrities embrace the muted, soft-focus flush, makeup artistes decode how to get it right.

What is anti-blush?

Anti-blush doesn't mean no blush. Instead, it is about creating colour and dimension on the cheeks without making the blush itself the most noticeable or central part of the look. "The idea is to choose softer, more earthy or neutral shades and blend them very ...