India, June 7 -- Short form content, whether it is Instagram Reels or YouTube Shorts, is becoming the go-to format and one of the dominant forms of digital content today. This format has become so widespread and widely accpeted that much of online content is now compressed into vertical, bite-sized videos and circulated as reels or shorts, from movie clips to celeb interviews.

Part of the appeal lies in how convenient and easy-to consume these videos are. They are short, easily digestible, scrollable and designed for quick viewing. Most importantly, users do not have to rotate their screens for landscape videos, commit to a long video or spend much mental effort thinking what to watch next. But while this fast-paced format may feel effor...