India, Oct. 28 -- Every Indian home knows the signs. The walls get a fresh coat of paint. Old cupboards are cleaned out. Lights go up on the balcony, and someone in the family says, "This is the year we finally buy it." In India, the festive season is when people shop, give gifts, and start new things. A new scooter parked outside the house is as much a part of the season as the sweets on the table.

A Familiar World, a Festive Twist

Into this mood steps VIDA, powered by Hero MotoCorp, with its new festive campaign film. The film brings back two of the brand's best-known properties: 'Ghar Ghar EVOOTER' and 'VIDA VAKA VOOM'. The characters, the energy and the playful spirit that viewers already link with VIDA are all still there. What has...