India, Nov. 3 -- The boom in artificial intelligence (AI) has affected the film industry in more ways than one, even before the technology has been fully integrated into film production. Misuse is rampant, with numerous actors such as Janhvi Kapoor, Sunainaa and Keerthy Suresh expressing shock and warning of legal action after seeing their likeness being used in objectionable deepfake videos or photos. And the conversations around 'is that CGI or sloppy AI' are never-ending every time a promotional poster or video drops.

Speaking exclusively to Hindustan Times, VFX expert and dean of communications, film and gaming at Pearl Academy, CB Arun Kumar, discusses the moral concerns surrounding the use of AI and calls for laws mandating proper ...