India, April 27 -- VELVEX, the automotive lubricant brand from Nandan Petrochem Ltd., has renewed its association with the Lucknow Super Giants (LSG) as an Official Partner for IPL 2026. Building on the foundation laid last year, the continued collaboration aims to strengthen brand engagement by tapping into high-impact high-engagement platforms.

The Indian Premier League remains one of the biggest sporting spectacles in the country, commanding attention from millions of viewers across regions and demographics. More than just a cricket tournament, it has evolved into a cultural touchpoint where brands are able to engage with audiences in real time, creating experiences that go beyond visibility.

Through its partnership with Lucknow Supe...