India, May 14 -- Filmmakers and actors have to be creative when promoting their films on social media and making their projects stand out in the labyrinth of information. But much before social media promotions became a big thing, actor Varun Dhawan's one marketing strategy helped him promote the 2015 film Badlapur, especially among the youth, as he got 3500 college students to promote his film on social media in one go.

Speaking at WWP Media's BREW 2026, Varun spoke about his marketing tactic and how he converted his visit to a college event in Delhi into an opportunity to announce the film's release date in a viral way. He said, "We visited college, and I had requested everyone to record me while I shared the film's release date and po...