India, Nov. 10 -- A US-based CEO's decision to give his employees every Friday off without reducing their salaries appears to have paid off, with his company's revenue growing by nearly 160% over three years.

(Also read: US CEO amazed by India's 10-minute delivery culture, says country is 'living in 2030')

Jake Kurtz, founder and CEO of Tampa-based social media agency Brick Media, introduced a four-day working week in January 2023 after exploring similar arrangements adopted by European companies.

According to a Fortune report, Kurtz initially tested the arrangement for 90 days before making it permanent in April 2023.

Since then, the company's revenue has increased by 73% in 2023, 39% in 2024 and another 8% in 2025, representing appr...