Lucknow, May 13 -- The Uttar Pradesh government has unveiled an expansive tourism push featuring free museum entry, "Gaushala tourism", discounted stays and curated travel circuits aimed at boosting in-state tourism and local spending.

At a high-level strategy meeting at the office of tourism and culture on Wednesday, the state tourism department rolled out an emergency-style "Visit My State" action plan designed to convert what officials described as a global uncertainty into an economic opportunity for Uttar Pradesh.

As part of the initiative, state-run museums will offer free entry for children and families over the next two months, while UP Tourism is also considering rebates of up to 20-25% at Rahi tourist guest houses during the s...