India, June 14 -- The fourth edition of the Uttar Pradesh International Trade Show (UPITS) will be held at the India Expo Centre and Mart in Greater Noida from September 25 to 29, officials said, adding that the state government has launched a nationwide outreach campaign to drive global business engagement, attract investors, exporters and industry stakeholders ahead of the event.

The event is being jointly organised by the state government and the India Exposition Mart Limited (IEML) and has been positioned as the state's flagship annual trade exhibition.

Uttar Pradesh MSME minister Bhupendra Chaudhary said the trade show has emerged as an important platform showcasing the state's industrial capabilities, entrepreneurship, export pote...