India, July 6 -- The UK-based music company Virtuoso Music has officially launched its operations in India, marking its first expansion into South Asia. Looking to tap into one of the world's fastest-growing music industries, the company is bringing an artist-first approach that combines original music production, rights management, artist development and distribution under one roof. With music already in the works across Hindi, Punjabi, Tamil and Telugu, the first releases are expected to arrive in early 2027.

The company says its goal is to work closely with artists, creators and rightsholders while building long-term partnerships that give creators a bigger stake in the success of their music. It believes this model will encourage str...