India, Sept. 18 -- Natural diamonds and India share an unbreakable bond.

Lately, these gemstones have moved from special occasions to quiet luxury as well, via lightweight, versatile jewellery designed to be worn everyday: to work, to the pub or the park.

Diamonds are uniquely suited to such wear, because even the tiniest ones stand out in a way little else really can. Even the smallest of these gems, forged deep within the earth over millennia, is clearly priceless, timeless, and comes with a story.

These are some of the factors thought to be driving the growing adoption of diamonds as everyday wear in urban India. A study by the De Beers Group and Accenture Song offers a clearer picture.

In 2024, the leading motivations for buying n...