India, March 2 -- Recently, I visited a friend's farm where he has spent years developing an organic and natural farming enterprise. Through sustainable practices, careful breeding, and chemical-free inputs, he produces high-quality farm products that meet global standards. His produce is pure, traceable, and responsibly grown. Yet, despite this commitment, he struggles to scale. The reason is limited access to reliable markets. He lacks strong links to organised retail, export channels, and professional branding platforms. Organic farming involves higher costs than conventional production, but he cannot consistently secure premium prices. His experience reflects a broader challenge in Indian agriculture. While there is dedication and qua...