India, Sept. 3 -- Swiss Military is adding a new name to its travel gear portfolio. The company has launched Alpine Club, a new sub-brand aimed at India's mass premium travel gear segment, as it looks to tap growing demand beyond the country's biggest cities.

The launch comes with 36 new SKUs across three hard luggage collections called Miles, Helix and Vortex. Prices range from Rs.6,500 to Rs.7,500, placing Alpine Club in a price segment aimed at consumers who want branded luggage at a relatively accessible price point.

Swiss Military estimates India's mass premium travel gear market at around Rs.5,000 crore. The company is targeting a 3% to 5% market share for Alpine Club within its first three years. It also expects the new sub-brand...