India, Aug. 9 -- I was reminded of a meme from 3 Idiots immediately after I watched the trailer of Toxic. In the Rajkumar Hirani film, veteran actor Achyut Potdar is puzzled by Aamir Khan's character's warped definition in class and he exclaims: Arre kehna kya chahte ho (What do you even want to say). I have the same question to the makers of Toxic, in particular the person who edited this trailer. Keeping things non-linear and cryptic is one thing, but making them incoherent is certainly an odd choice.

I am of the school of thought that a trailer need not reveal anything about the film's plot. It can still be good. But it still has to invite the viewers in, compel them to visit the theatre by offering something new. Here, Toxic trailer ...