India, July 18 -- NFL icon Tom Brady and social media personality-turned-WWE star Logan Paul set social media buzzing on Friday after an onstage confrontation at Fanatics Fest NYC turned physical.

The viral video released by Fanatics Fest showed Brady reaching around NBA star Karl-Anthony Towns and striking Paul with an open hand before Towns stepped in to separate the pair.

The brief video, however, does not show what led to the confrontation. But many fans questioned whether the exchange was genuine or part of a promotional storyline.

The situation unfurled during the "This Is Why We Collect" panel at Fanatics Fest in New York City's Jacob Javits Center.

Videos circulating online show Brady and Paul standing face-to-face while Minne...