India, Aug. 28 -- A couple having separate duvets while sharing the same bed may be a common practice, but it's currently going viral online under the name Scandinavian sleep method. Popular in Nordic countries, the setup allows each person to choose their preferred level of warmth without disturbing their partner.

Global Google searches for 'Scandinavian sleep method' have risen 180% in the past week, with a breakout increase of over 5,000% from the same period last year. The trend is largely driven by TikTok, where videos on the method have garnered millions of views. Instagram too has 39.7K posts under #scandinaviansleepingliving, while a June video by home and lifestyle creator Loui Burke has clocked 2.9 million views.

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