Tim Cook reveals advice Steve Jobs gave him before handing over the reins as Apple CEO: 'Never ask what I would do'
India, Oct. 20 -- Tim Cook recently revealed the one piece of advice Apple cofounder Steve Jobs gave him before handing over the reins as CEO of the tech giant: "Never ask what I would do, just do the right thing."
Cook shared the advice in an interview with CBS Sunday Morning earlier this year, recalling how Jobs encouraged him to forge his own path rather than try to emulate his leadership style. "[Jobs'] advice to me was 'Never ask what I would do, just do the right thing,'" Cook said in the interview.
The advice continues to influence Apple's leadership nearly 15 years after Jobs died in October 2011. Cook, who joined Apple in 1998 and succeeded Jobs as CEO in 2011, said the cofounder wanted to ensure the company did not become para...
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