India, Sept. 12 -- Yesterday, this newspaper reported that Apple had increased the prices of iPhones dramatically. Regular readers of this column will be unsurprised. Back in July, we discussed why phone and laptop prices will go up. And that Apple and Samsung will be the last to do it. Samsung increased prices some days ago and now Apple has followed suit.

Phones and laptops need memory but most of it is being purchased by AI companies. So, those devices you have your eyes on, aren't going to win the battle for memory. But it is that time of the year when certain rituals begin to play out. People start to tell themselves that with Diwali around the corner everything will go on sale. And retailers will be prepping to put out banners anno...