India, June 30 -- Did you know that one of Bollywood's marketing revolutions began with Om Shanti Om? Long before social media became the go-to platform for film promotions, Shah Rukh Khan and Deepika Padukone's 2007 blockbuster pioneered an aggressive television marketing campaign that went on to change the industry's promotional playbook.

In her recent cooking vlog with Shreyas Talpade, Farah Khan revealed that Om Shanti Om was the first Bollywood movie to do promotions on television. Shreyas added, "Om Shanti Om was a textbook in marketing and PR."

Farah said, "For the first time a Bollywood movie was promoted on television shows. We did the music launch. we did in Saregama because it was the number 1 show. Then Deepika and I went on...