India, June 2 -- Finding a good kurta set is easy. Finding a good plus-size cotton kurta set that is breathable, flattering, doesn't cling in the wrong places, comes with a dupatta, and costs under Rs.2,000? That's where things get tricky.

For years, plus-size shoppers have had to choose between comfort and style. Either the fabric feels stiff, the fit feels boxy, or the prints look like an afterthought. Thankfully, that's changing. Brands are finally paying attention to what women actually want: soft cotton fabrics, comfortable silhouettes, thoughtful tailoring, and styles that feel fashionable rather than simply functional.

With summer temperatures soaring and festive season never too far away, cotton kurta sets are becoming wardrobe ...