The rise of the 'rent economy': Why young Indians no longer want to own everything
India, May 30 -- For generations, Indians were taught that ownership meant success.
Own a house. Own gold. Own land. Own stability.
The aspiration was deeply emotional, shaped by scarcity, social mobility, and the idea that tangible assets were the safest path to security. But something subtle is changing in India's cities today. A younger generation is beginning to question whether ownership, in the traditional sense, is always necessary.
They rent homes. Lease cars. Subscribe instead of buying. Stream instead of collecting. And increasingly, they are beginning to think about real estate in the same way.
This is where one of India's most interesting financial shifts is quietly unfolding.
Commercial real estate, once accessible only ...
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